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Billie King sees the way forward for cigar advertising and marketing, via his personal lens. Each his imagery and video artwork are undoubtedly being observed throughout the business. Give him his due


Billie King isn’t simply constructing one other cigar model, he’s “contributing to cigar tradition… his manner!”, as he typically says and posts. He has coined his model “Editorial Cigar Images & Editorial Cigar Videography”.

Billie “Bowtie” King is on the way in which. King, raised in North Chicago, IL., this modern-day renaissance man often known as Mr. Bow Tie – the degreed engineer and physicist from each Howard and Xavier College of Louisiana respectively, works a daily 9 to five through the day and spends the remainder of his time constructing his model and being a household man.

The visible aesthetic technique taken by Bowtie, associated to his ads, injects uniqueness into conventional cigar advertising and marketing. King says, “Cigar tradition is wealthy in historical past and custom. As

a pupil of the tradition, particularly from the advertising and marketing standpoint, I intend to contribute drastically and respectfully to it, while remaining true to my roots and who I’m as a person.” He paints this magnificently with a broad stroke that’s beautiful all his personal.

This lovely picture was created by media mogul Samantha Ramirez, primarily based a Bowtie’s imaginative and prescient. The idea of power combined magnificence is clearly captured on this picture. July 2014 (Picture Credit score: Samofftharecord)

Since 2009, Bowtie has labored to develop the visible search for his model’s advertising and marketing. Photoshoots have at all times been a big a part of his method. He determined early that his model’s feel and appear needed to be totally different than different cigar manufacturers. That is one thing he realized from early hip-hop artists. King says, “totally different than at present, hip-hop artists of the early days prided themselves on not sounding like every other artist. After all, affect existed. Nevertheless, historical past clearly paperwork this and having a person sound was revered and extremely regarded. My pondering is the very same, because it pertains to my model’s look. Cigar manufacturers like Fuente (extraordinarily conventional), Tatuaje (a hybrid of conventional & excessive), and CAO (their use of vibrant colours) are nice examples I’ve studied.” Nevertheless, my model’s look has developed over a decade of photoshoots and video tasks.” That is evident by the photoshoots and movies that King posts on his web site and different social media platforms.

Impressed by a Prada photoshoot from 2013, mannequin St. Louis entrepreneur and Mannequin KylaRican embodied the very essence of the BOW TIE CIGAR model, whereas permitting her personal distinctive persona to shine via. (Picture Credit score: Andre Everett)

BOW TIE CIGAR initially began out as an un-banded 5 cigar bundle, infused with Lebanese espresso, packaged in a plain no brand Ziploc bag. King says, “on the onset of this journey, I used to be shopping for cigar bundles and after attempting out dozens of various coffees, chosen a Lebanese mix that after infused, the cigar was totally scrumptious and smelled fantastic

when smoked. The style and bouquet turned many heads after I fired one up in a public house, again when it was nonetheless authorized to smoke inside eating places and lodge bars.” From these humble beginnings, the road has developed into arguably one of many greatest-designed cigar 5-pack shows in the complete business. The 5-pack cigar bundle is actually his lane and it’s very clear that he offers as a lot consideration to this aesthetic as he does to the blends themselves.

If this have been style, the 5-pack can be Bowtie’s capsule assortment; a curated minimalist collection of traditional items that work collectively seamlessly and intensify all events, because it is not going to exit of favor. King says, “the quotidian of premium cigars is the posh of artisan craftsmanship. This luxurious is deliberately designed into my packaging.” This philosophy will at all times be the widespread thread in all the things he does.

From left to proper: STL Mannequin Coca doing a rooftop photoshoot in ( Aug 2017 ); STL Mannequin Kelsie was employed to create cigar artwork utilizing an old style photobooth (M ay 2017 ); STL Mannequin LaStarr did her factor in Bowtie’s mission entitled “The Magnificence Inside” ( Oct 2017 ) . STL Mannequin/Hair & MUA Brittanie took King’s “ Trench  Coat” mission to a different stage ( Dec 2016 ). (Picture Credit score: Bowtie)

“Within the film ‘My Cousin Vinny’, Joe Pesci performed an lawyer. Relating to makes an attempt at passing the bar examination he stated, ‘for me, six instances was a appeal’. I’ve at all times appreciated these phrases as a result of his character by no means gave up. In 2006, I wanted to discover a firm to work with. Not having any relationships throughout the cigar business, I began chilly calling each cigar firm cellphone quantity I discovered on Google. Between June 2006 and December 2007, I made tons of of cellphone calls, usually reaching out to the identical firm a number of instances. Seventy-three stated no. The seventy-fourth firm gave me a shot. A personal label deal.”

King, seen right here directing mannequin’s onset in October 2017, for a shoot paying homage to well-known “Supermodel” photographer Peter Lindbergh. They completed a cigar photoshoot like none has ever seen, respectfully crammed with magnificence & intercourse enchantment. It created fairly the excitement throughout the St. Louis cigar group

“I noticed that spending 6-12 months in a cigar manufacturing facility daily studying to mix was not possible for my state of affairs. So…I spent six months growing my palate by sampling varied sorts of tastes, all the things from grime and dust to freshly minimize and dry grasses to fruit and veggies to spices and herbs to a number of sorts of cigar leaves and rather more! My pondering was to turn out to be extraordinarily good at clearly describing to the grasp blender what I need my mix concept to style like utilizing the only phrases, as we create it collectively on the cigar manufacturing facility.”

From left to proper: JAX Mannequin Maria posing for “ Bellissimo Marrone ” photoshoot in ( Jun 2017); JAX Mannequin Jaiden introduced attract to Bowtie’s “Distinction” Photoshoot ( Jan 2017); JAX Mannequin Amanda fully understood Bowtie’s mission entitled “ A Man’s Go well with ” ( Aug 2018 ). JAX Mannequin Kristina was fantastic within the “Ginger” impressed shoot ( Mar 2021 ). (Picture Credit score: Martin Torres)

Bowtie, wearing a denim jacket, hip-hop t-shirt, denims, and Chuck Taylors, (his day by day clothes of selection) has a humble disposition about him, but is clearly assured and pushed.

Like many others with goals of getting their “personal one thing”, King determined to pursue his. A number of the greatest recommendation he ever acquired early on was from a form stranger sitting subsequent to him on the bar of Morton’s in Clayton, MO. “The gentleman and his daughter have been celebrating a big contract his small enterprise obtained the day earlier than, after taking out a mortgage for gear. I discussed not desirous to take a mortgage for something. He stated, ‘that is named rising your online business organically. Perceive, it would in all probability take you for much longer that manner.  You have to be okay with that.’ These easy phrases actually put this journey into perspective for me.”

In 2018, a collection of photoshoots masking 5 cities was carried out, affectionately entitled, “The Deserted Collection” These photos have been taken in E. St. Louis, IL. (Picture Credit score: Fred Finch)

Every cigar mix sporting the BOW TIE CIGAR title is outfitted with a special coloration bow tie. The present choices embody:


The primary picture shoot of 2022 (February); King himself created this mission, persevering with the Editorial Cigar Images look he has made his signature model. (Picture Credit score: Wesley Legislation)

Plans are at present being made to go to the cigar manufacturing facility this yr, as Bowtie has two new cigars mix concepts in thoughts and desires to get to the enterprise of making them with the grasp blender in Santiago, DR. King says, “who would have thought a man from North Chicago, the place completely no cigar factories or tobacco farms exist, can be blessed to take a seat/mix with and be taught from a real grasp blender making a cigar that I style in my thoughts. It’s actually one of many best experiences of my life!”

Within the newest photoshoot of 2022; King partnered with St. Louis’s latest Mannequin Devonne Kay to create a shoot impressed by a classic aesthetic, combined with at present’s styling.

(Picture Credit score: Andre Everett)

“Particular recognition goes out to all of the fantastic workforce members that help me within the effort to create the attractive photos inside this text, Together with Brittanie, JSuper, Andre Everitt, Fred Finch, Tyrone Leslie and Martin Torres. Additionally, to the complete workforce at Las Lavas Cigar Manufacturing facility within the Dominican Republic.”

If you wish to be taught extra about BOW TIE CIGAR and Bowtie’s model, go to:

web site: www.bowtiecigar.com Instagram: @bowtiecigars Youtube: bowtie cigars Fb: bowtie cigar

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